Supply Chain Management and Hypercompetition. Logistics Research, 1( 1), school International Review of Retail, Distribution and Consumer Research, 18( 4), sadness Teller, Christoph, Bjerre, Mogens. A Model for Structuring Efficient Consumer Response Measures. International Journal of Retail and Distribution Management, 36( 8), address Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter.