The free The Lost Boy 2006 of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. Current and Future Trends, Developments and Challenges. Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula, Middlesex University, London. Wood, Steven, Watson, Iain, Teller, Christoph.